Why I chose to step away from the online space—and what I'm returning to now

A story of pause, aligning with soul truth, and rebuilding from the inside out.

In December 2023 I decided to step away from my business overnight - I couldn’t keep ignoring my inner knowing any longer. My soul was screaming that night.

My business felt off.

The coaching space was too loud, to fast and too money driven for me.

On my endeavor of building a soul led and fulfilling business, I stumbled into a niche masked as ‘service’ - while being no less capitalistic than wallstreet itself.

Content production, which I once loved, became more and more dictated by the algorithm: stripped of depth, reduced to something you can consume in 3 seconds without using a single brain cell.

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I was new in the online coaching space, and so learning from those who already ‘rocked it’ seemed logical.

But my soul said NO loud and clear - and I ignored it for way too long.

No to

the niching.

the loud content.

the constant selling.

the fake-it-til-you-make-it.

But despite my innate knowing, I gave my best to make it.

I tried to find the right formula.

Tried to fit and to please.

Tried to succeed by their rules.

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At some point I couldn't betray myself and my inner knowing any longer.

My dreams began to speak louder than the noise.

That's when I hit pause.

I didn’t commit to a comeback.

I let my soul breathe.

I let it wander.

I let it heal.

I didn’t even think about my business a lot during that time.

I shifted my focus, started a new venture with my partner.

I enjoyed the bliss of my first pregnancy.

I allowed myself to pause for as long as it felt good.

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About six months ago I felt a pull to slowly come back.

But I knew very strongly, this time, I'd do it differently.

My way.

The soul aligned way.

I unfollowed every loud business coach the Gram.

I leaned into the medicine of the retrograde winter.

I worked through everything that had felt off - which, of course, could only stick due to my own wounds.

And with everything I shed, I moved closer to myself.

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In the past I thought I had to choose.

Either be a professional brand, or be fully human.

Either sell, or connect.

Either follow strategy, or follow soul.

I believed that as an astrologer, I had to keep up with every transit.

Comment on every full moon.

Follow every content trend.

The classic traps of a recovering people pleaser.

I kept shapeshifting my offerings, my words, my positioning, my voice - to please an audience I wasn’t even sure I wanted.

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But this time...

I chose what I desire.

I trust what feels good.

I build for the long term - not the fast win.

I write from soul, not from strategy.

I offer what’s real and true for me, not what converts

Real soul alignment, I’ve learned, is about trusting yourself - your rhythm, your voice, your desires, your knowing.

This is the foundation I’m building from now.

This is my medicine.

This is what will be offered with my new website.

This is not a comeback. But a return to myself.

Rather than increasing speed, I increased depth.

And instead of trying to please an audience, I trust that my truth attracts the right humans.

If you are ready to lead from your own soul rythm - my new offer is for you.